Wednesday, March, 29 | 3:30 PM - 4:00 PM

Session: D1: Energy Equity and Sustainability | Track D: Resiliency and Reliability- Adapting to Climate Trends

Ashton Genzman

Cascade Energy | Strategic Energy Management Coach

Presentation Title:

Low and No-Cost Energy Efficiency Projects Yield Big Savings


Strategic Energy Management (SEM) is an energy efficiency program that helps industrial facilities build a self-sustaining energy efficiency team that understands how to manage energy usage, identify and implement energy savings projects, and generate a company-wide culture of energy efficiency. SEM focuses on low and no-cost operations and maintenance (O&M) type projects. These projects, while they don’t require capital to implement, can produce huge energy, cost, and GHG savings. This presentation will cover an SEM overview, examples of “quick win” projects, then will dive into a case study of a steel manufacturer that reduced their total energy consumption by 10% as a result of shutting off forging presses when not in use. Folks interested in SEM and the impacts of low and no cost energy efficiency projects are encouraged to attend!


Ashton Genzman is a Strategic Energy Management Coach with Cascade Energy. Her work focuses on delivering the Strategic Energy Management program for various Southern California utilities. In this program, Ashton introduces energy efficiency to industrial facilities by teaching energy management, employee engagement, and energy engineering techniques. She works to find savings opportunities for her clients and build up a sustaining energy efficiency program. Ashton has worked with clients across various industries to include cement, steel, food processing, ship building, biopharma, and agriculture. Ashton's previous work as a Project Engineer at Cascade Energy, as well as her engineering experience operating nuclear reactors as a Navy Nuclear Surface Warfare Officer, provide her with the technical expertise and attention to detail required to find and deliver energy savings. Ashton holds a Bachelor of Science in Chemistry from the United States Naval Academy and is currently working toward her Master of Business Administration at the University of California, Irvine. She is a passionate yogi and a furniture flipper in her spare time.

Get in Touch: