Armando Berdiel
Seattle City Light | Energy Program Delivery Manager
Speaker
Track D: Clean Energy Transition: Challenges and Opportunities
Session D2: Resilient Energy Transitions
March 12, 2026 | 9:30 am - 10:00 am
From Programs to People: Leveraging Business Customer Segment Engagement for Program Participation Rather than Being a Solution Looking for A Problem
Programmatic savings and utility-supported energy projects are more complex and harder to come by these days. Have you worked on a project or program where the actual customer journey varied greatly from the estimated journey? Did this affect the actual vs. estimated energy savings as well? Customer journeys are often used to plan for, and mitigate, potential issues, yet programs still sometimes come up short.
Seattle City Light will discuss its journey from promoting programs to engaging categorized customer segments, “speaking their language,” and seeing results on awareness, engagement, and conversion to program participation.
In this humbling and fast-paced session, you will have a chance to both learn and contribute example pitfalls and corresponding solutions.
Speaker Bio
Within his role as the Energy Program Delivery Manger within Customer Energy Solutions Division, Armando Berdiel promotes and delivers the utility’s portfolio of demand-side management programs. These programs deliver cost-effective energy conservation to the utility (a least-cost resource). Prior to his current role, Armando curated and presented efficiency and electrification educational workshops as the Technical Development Supervisor for SCL's Lighting Design Lab.
Before his tenure with Seattle’s electric utility, Armando worked with connected lighting industry manufacturers and channel partners. Originally from San Juan, Puerto Rico, he moved to Bethlehem, Pennsylvania for a degree on Computer Science and Business, and also pursues an Engineering Management Master’s degree.